|10/1/11||Breakfast of Champions||RosettaBooks||Kurt Vonnegut||1||0.99|
|10/2/11||Mercury Falls||AmazonEncore||Robert Kroese||1||0.99|
|10/3/11||The Hangman's Daughter||AmazonCrossing||Oliver Pötzsch||1||0.99|
|10/4/11||The Justice Game||Tyndale House Publishers||Randy Singer||4||1.99|
|10/5/11||Winter Sea||Sourcebooks Landmark||Susanna Kearsley||3||1.99|
|10/6/11||Today We Are Rich||Tyndale House Publishers||Tim Sanders||4||1.99|
There are a mix of recent releases, old releases, former bestsellers and 'never-weres' on this short list. What they all have in common is they were top-five titles just after their promotion, which reduces the price to either $.99 or $1.99. Let's look at the before and after impact on a few of these titles:
This book was a bestseller in June, falling off the list in early July. It was the Kindle Daily Deal on Tuesday, as a result of which it jumped back up to #3 and is still selling (rank 15 on mid-day Thursday) at the original price of $7.69. Note that ranking reflects the previous days' activity since they are captured shortly after midnight each day.
This is an Amazon book on sale for about a year with no recent evidence of being a bestseller until 10/1 when it was a KDD title. It has remained on the top of the Kindle bestseller list for 4 days since the promotion and is still ranked 33 on mid-day Thursday.
So the real value, as always, is in how well the books sell after they are off-promotion and back to their prior price, just due to the increased visibility they enjoy from their one-day bump. So far, it looks like a strong winner.
Dan Lubart can be reached at firstname.lastname@example.org.
You can follow him on Twitter at @ebook_mktview